My Letter To The WSJ: Will A Free Mean A Dilution In Quality?

November 13, 2007 at 7:40 am  ·  Category: Business and Investment Philosophy, Business Culture and Current Events

I read on this morning that Murdoch plans to make free because doing so would increase readership from 1 million to 10-15 million worldwide, attract big advertisers and be more profitable (subscription required – not for long!!!).

But I wonder if doing so will inevitably result in a dilution of quality in order to appeal to a more mass audience.  I voiced these concerns in a letter to the editor this morning.

Posted by Greg Feirman  ·  Trackback URL  ·  Link

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