My Letter To The WSJ: Will A Free Mean A Dilution In Quality?


I read on this morning that Murdoch plans to make free because doing so would increase readership from 1 million to 10-15 million worldwide, attract big advertisers and be more profitable (subscription required – not for long!!!).

But I wonder if doing so will inevitably result in a dilution of quality in order to appeal to a more mass audience.  I voiced these concerns in a letter to the editor this morning.

Similar Posts