The Latest From Real Estate’s Spineless Cheer Leader


Spineless adj.: without moral force, resolution or courage

Denial n.: a defense mechanism characterized by refusal to acknowledge painful realities, thoughts or feelings

It was just brought to my attention that David Lereah, former Chief Economist of the National Association of Realtors, who wrote a book titled Are You Missing The Real Estate Boom? Why Home Values And Other Real Estate Investments Will Climb Through The End Of The Decade – And How To Profit From Them right near the peak of the housing bubble (published Feb 22, 2005), revised it to Why The Real Estate Boom Will Not Bust – And How You Can Profit From It a year later (published Feb 21 2006), subsequently called the bottom to housing 4 or 5 times and then quit his post at the NAR last April, actually published another book last year called All Real Estate Is Local: What You Need To Know To Profit In Real Estate – In A Buyer’s And A Seller’s Market (published April 3 2007) (via The Big Picture).

At some point, he might want to consider – integrity n.: adherence to moral and ethical principles; soundness of moral character; honesty – which would entail something along the lines of How I Sold My Soul To Advance My Career.

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