Ford Sees “Tipping Point” In Sales Of Trucks And SUVs

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The combination of record high fuel prices and continuing difficulties in the housing sector has further accelerated the shift away from large pickups and SUVs to small and medium-sized cars and crossovers.  We saw a real change in the industry demand for pickup trucks and SUVs in the first two weeks of May.  It seemed to us that we reached a tipping point where customers began shifting away from these vehicles at an accelerated rate.

Alan Mulally, CEO Ford

That’s Ford (F) CEO Alan Mulally on a conference call this morning reviewing the company’s business plan.

Just another piece of evidence that the US consumer is getting squeezed and it is effecting his spending decisions.

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